This year, the Jewelry Maison is proud to join forces with Gustave Roussy hospital in the fight against breast cancer. In honour of this partnership, Valérie Messika unveils a unique, limited-edition pink cord bracelet that beautifully celebrates this meaningful collaboration.
This is M
A committed cord bracelet
As October marks Breast Cancer Awareness Month, Messika is launching this limited-edition bracelet to support the cause. This exclusive collector’s item will be available online and in selected Maison’s boutiques. For every bracelet sold, a percentage of the proceeds will be donated through the Valérie Messika Foundation to Gustave Roussy Hospital, Europe’s leading cancer treatment center.
The goal is to support the hospital’s new research and analysis program, 50 Shades of Pink. This program aligns with Valérie Messika’s commitment to the health of women and young people through her foundation, launched in 2021.
A new shade of pink
For the month of October, Messika’s iconic bestseller is getting a makeover. The result is a pink cord bracelet that reinterprets the signature Baby Move motif - three diamonds in motion in a white gold capsule to inspire everyday life. This special edition bracelet therefore joins, until the end of October, the other pieces in the Messika CARE(s) solidarity collection. This provides an opportunity for everyone to show their support in the fight against breast cancer thanks to this colorful, limited edition bracelet. Discover this unique bracelet.
"Move is our signature. It is a beautiful symbol that our best-seller is part of the fight against a disease that affects a large number of us, directly or indirectly."
Valérie Messika