A synergy of gold and diamonds
For the Maison’s new campaign, Valérie Messika introduces international model and Friends of the Maison Soo Joo Park in a dynamic and expressive photo shoot featuring the iconic Move Noa bangle bracelet. This Messika essential is rediscovered through the sculptural shots, all curves and counter-curves on the wrist of the Friend of the Maison.
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The musicality of a movement
American singer and model Soo Joo Park expresses herself in many ways. Discovered by a modelling agency during her graphic design studies, she sparked a change that marked the turning point in her life. A high fashion figure, the Friend of the Maison is also passionate about music. A life full of movement and rhythm that naturally compliments the Move Noa jewelry collection. Three moving, dancing stones that reveal three accents of life.
A natural resonance
Soo Joo and Valérie Messika met in Paris for this new campaign which explores natural, authentic and refined movement. Shot by photographer Julien Vallon, Soo Joo’s graceful body and the sparkle of diamonds result in a unique language where each gesture replaces words. For Valérie Messika, jewelry should enhance a silhouette and reflect our lives.
A signature jewel to write your story
The coming together of a talented photographer, creative daring of Valérie Messika and energy of Soo Joo Park create this unique moment. Here, the Move Noa bangle bracelet takes on the aire of a precious sculpture. The campaign brilliantly showcases Messika’s avant-garde designs and affirms the Messika style: a free and inspiring attitude.
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What does Messika’s Move Noa bangle represent for you?
Park Soo Joo: I love the style of this bangle bracelet and its naturally strong silhouette, it is both powerful and elegant at the same time. I am also very sensitive to the rhythm and movement of the stones. Move is not a static piece of jewelry, it lives and dances. As the diamonds move on my wrist, it creates a unique melody and matches my energy.
What do you like most about the Messika style?
Park Soo Joo: For me, Messika is a truly unique style, both timeless and avant-garde. The collections showcase different pieces that assert confidence through their movement. They have this unique way of being perfectly at one with the person who wears them.