Emirati singer Balqees Fathi joins the intimate circle of Friends of Maison Messika in a dynamic new campaign. The shoot was directed by Valérie Messika, presenting the singer in her full grace and power. The vibrant, inspiring setting showcases the iconic Lucky Move Color jewelry collection in its best light. Follow the journey of this unique collaboration.
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The many facets of Balqees Fathi
Since her debut release in 2013, the singer has been breathing modernity into Arabic music. Authentic and independent, Balqees Fathi always trusts her instincts, and is committed to empowering women. As well as an artist and UNICEF ambassador, she is a successful entrepreneur who is always challenging her creativity. Passionate in nature, Balqees Fathi moves through life with confidence and talent. Always on the go, she embodies the strength of character in the Lucky Move Color jewelry collection. In gold, semi-precious stone and diamond, the Lucky Move medallion necklace turns on itself smoothly, perfectly matching the young artist’s vibrant personality.
Intensity of movement
Back to Iconics brilliantly combines the singer’s own personality traits with Messika’s signature style. Gemstones bring a colourful energy that conjure a multitude of feelings and emotions. The intense blue of turquoise is an invitation to travel, and an ode to freedom that perfectly reflects Balqees Fathi’s nature. In the campaign, the singer’s gaze and movements are in perfect harmony with the Maison’s gold and diamond jewelry creations.
Full of movement and expression, this new campaign beautifully captures the relevance of Messika’s designs. More than an attitude or an accessory, Lucky Move Color is the expression of an inner voice.
This series of intense, sophisticated portraits shares the Maison’s unique style more than ever. Uninhibited yet always hitting the mark, Messika jewels achieve the incredible feat of standing the test of time without ever losing its relevance.
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What does the Lucky Move Turquoise Messika necklace represent for you?
Balqees: The Lucky Move Turquoise necklace represents a blend of elegance and symbolism. Turquoise is traditionally associated with protection, good fortune, and positive energy. Combined with Messika’s luxurious design, the necklace symbolizes a blend of personal luck and high fashion, making it a meaningful and stylish piece for me, while matching my persona.
What do you like most about the Messika style?
Balqees: Messika’s style is distinguished by its blend of modernity and timeless elegance. The use of innovative designs, delicate settings, and high quality diamonds creates a sense of understated luxury. The pieces often feature sleek lines and contemporary aesthetics, making them versatile and suitable for both everyday wear and special occasions. Each piece is not only beautiful but also enduring.