Messika unveiled a brand new boutique on the Champs-Élysées. A prime location on world-famous Parisian avenue. An exceptional setting with an original concept. For this boutique, Valérie Messika imagined a unique set around the Maison’s iconic signature: Move.
Event
52 Champs-Élysées is already establishing itself as Messika’s new signature address.
In a fun, contemporary and colourful way, this boutique has been transformed into a unique and immersive Messika boutique, entirely dedicated to the iconic Move jewel, giving its visitors a totally different jewelry experience.
The concept store designed as a modern boudoir invites you to discover the Maison's phenomenal successes: Move Uno, My Move, So Move and Lucky Move.
Oversized and XXL, on the facade of the boutique and in the arcades, the Move jewel takes over the entire space. The windows are filled by the motif’s signature lines, creating a mise en abyme enhancing the Maison’s iconic Move designs. Overhead, a circular Move decoration illuminates the space and echoes the central island.
A play on shapes and colours enlivens the space: marble, silver chrome and iridescent purple-pink create intense visual effects with multiple reflections. A unique way of playing with light to create a striking new graphic code.
“For our address on the Champs-Élysées, I was keen to offer our clients a new Messika destination. It is a legendary avenue, known throughout the world, and a unique experience was needed to celebrate this.” Valerie Messika
The latest creation is only available in this space: the Messika CARE(s) bracelet on purple cord. This creation reinterprets the Baby Move motif with its three moving diamonds that sparkle as you move and its distinctive coloured cord.
Messika Boutique - 52 Champs-Elysées
52 avenue des Champs Elysées
75008, Paris
France
Telephone : +33 1 85 35 03 50
Opening hours :
Monday to Saturday : 11:30 a.m. to 7:30 p.m.
Sunday : 12:30 p.m. to 7:00 p.m.