The new Messika boutiques were designed by Valérie Messika. The black marble against white diamonds, just like the classic black and white color scheme of haute couture, with every exquisite detail shows the brand's relentless pursuit of blending timeless diamonds with modern fashion. What’s more, In line with the style of other Messika stores, the Lotte Duty-Free World Tower store is decorated in black and gold, highlighting the glamorous style of MESSIKA's women.

Upon entering the space, the client is immediately immersed in a diamond universe that is unique to the Maison. Embracing Messika's signature elegance and modern lines, symmetry of design, transparency of windows, marble floors and black color details, Valérie Messika creates a magical environment for her jewelry diamond collections. Besides the classic collections Move, the customer will also be able to discover a selection of other contemporary designs such as My Twin, Glam’Azone and Skinny.