Messika reveals its Ramadan campaign “Connecting light and sound”. For this occasion, the Maison will unveil exclusive pieces, such as the new Imperial Move choker, the green cord bracelet from Messika Care(s), and the latest fully pavé version of the hypnotic Imperial Move tie necklace.
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This campaign unfolds in the timeless expanse of the desert, where the brilliance of day and the purity of night merge with the sparkling reflections of diamonds. Amidst the sweeping dunes, Emirati singer and Friend of the Maison, Balqees Fathi, stands as a vision of elegance, drawing inspiration from the melodies of music and the warmth of family—precious memories that guide her through the sacred days of Ramadan.
Valérie Messika, artistic director of the Maison, selected iconic pieces to create a seamless harmony with Balqees’ universe.
"I am thrilled to collaborate once again with Balqees for this campaign in the Middle East. It’s very important for me to pay tribute to the region with which I have developed a deep connection since the early days of our Maison," recalls Valérie Messika
With contemporary allure, the sculptural pieces from the So Move and Imperial Move collections unfold here in all their brilliance and power, following a magnetic rhythm. Messika’s innovation and craftsmanship come together in these exceptional pieces.
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Through these videos and images, Balqees Fathi shares her memories of Suhour with her father, Ahmed Fathi, the renowned Yemeni musician. A few chords on an oud, the sparkle of a smile, and a shared passion passed down through generations.
"For me, Ramadan symbolizes family. Exceptional moments that create a spiritual music, where each of us adds our own notes. It’s a sincere bond across generations, where the light of diamonds resonates with all this shared energy. As a singer, I am particularly sensitive to the power of emotions. Sharing, creating connections, and absorbing the moment. Jewelry is a treasure that shines for all generations," enthusiastically shares Balqees Fathi.